segunda-feira, dezembro 06, 2010

'The Ride' TAC Motorcycle Safety ad

The new campaign reminds riders about the types of risks they are exposed to every time they ride and that no matter who is at fault, it likely to come of second best in the case of a crash. This was to complement its existing motorcycle safety campaign, which had been encouraging riders to wear protective clothing at all times (March 2008) , the TAC wanted to make riders aware of their extreme vulnerability on the road. Market research undertaken by the TAC indicates that are riders underestimate the level of risk they are exposed to and that many ignore the options that can assist them in reducing their level of risk; including riding at a safe speed, wearing protective clothing and being highly visible.